The comments on “Revealed: How Steve Jobs Turns Customers into Fanatics” show that many Apple fans don’t believe marketing has played a role in Apple’s ...
Could wearing a particular color influence the results obtained by a salesperson? If that salesperson is selling to a buyer of the opposite gender, ...
Weekend Favs September FourThis content from: Duct Tape Marketing Weekend Favs September FourThis content from: Duct Tape Marketing My weekend blog post routine includes ...
You may think that your accounts and contacts in your database would be mostly clean because those people are typically contacted and updated more frequently ...
Even though agile publishing is still emergent, a growing number of publishers and information providers are using it and related practices and gaining notable benefits. ...
Smartphones, e-readers and the iPad are all devices that allow readers to connect with content in new ways. At Outsell we call this emerging experience ...
This report is targeted at publishers and information providers, supplying essential actions for publishers grappling with copyright and how they can better monetize their content. ...
Selecting and deploying technology has become a do-or-die proposition for businesses. But with so many technologies out there, many publishing executives are scratching their heads ...
Speaker: Geoff Ramsey; CEO, eMarketer, Inc. What: Tips for Marketers–Reaching & Engaging the Elusive Millenial When: Thursday, September 30, 2010, 1 PM EST Join eMarketer CEO ...
The marketer-mom blogger love affair is getting stronger and stronger. Pioneered by companies such as Walmart, with its Elevenmoms program (now called Walmart Moms), marketers ...
Frank Badillo, vice president and senior retail economist at Kantar Retail specializes in analysis and forecasting of economic, retail and consumer trends. He contributes to Kantar’s ...
Yesterday, Netflix released its long-awaited app for the iPhone and iPod touch, rounding the company’s offerings for Apple’s iOS platform. Significantly, the app works using ...
Adults are increasingly using text messages to communicate, but they still text far less than teenagers, who send and receive, on average, five times more ...
Broadband adoption slowed dramatically in 2010 across a range of demographic groups with African Americans a major exception. But 53% of Americans don’t place a ...
While they still trail their non-Latino counterparts, young Latinos make extensive use of mobile technology. But use of cell phones and text messages differs notably ...